With a resurgence in the popularity of outdoor living combined with an appetite from many would-be adventurers for a more refined outdoor experience, Richard Carp, owner and creator of the Discovery HC, shares with us how there could be no better time to be launching this hugely capable vehicle to the market.
What do you think are the key drivers behind this increasingly popular sector of the market?
The key drive behind this would be the recent popularity of independent holidays – not flying abroad and therefore being more in control of your holiday or break.
Also, being in control of your destiny! The opening up of more outdoor venues which facilitate families, appeals to a lot of people. Britain is a wonderful destination in the summer to explore, especially in Scotland and Wales, with remote areas becoming more accessible, which leads to outward bound adventures. Allowing a totally independent lifestyle.
What made you choose the Discovery as the platform for this project?
The Discovery Series 1 was a very prestigious and popular car that Landrover produced in the 90s but no one has sought to restore and refine them to the standard of a new car whilst retaining the spirit of a classic Landrover. It becomes an individual and exclusive car. Too many companies are restoring the classic Defenders to a similar standard, which is why we chose the Discovery.
Tell me about your passion for the outdoors and what this project means to you personally.
We are keen travellers and this gives the opportunity for spontaneity. The car is individual, you are your own boss! It is a comfortable car to drive with all the modern extras so you can drive off in luxury. It is reviving a model of car designed for adventure travel, which we love, but now it has that extra advantage for creature comforts, which at our age is wonderful! Meaning we can still have adventures without discomfort!
What is it about this particular Discovery that brings something new and fresh to this competitive market? Or to put it another way, what are your key differentiators?
No one in the commercial field has taken on reproducing the Discovery, which was very prestigious in its day. It is an iconic shape and wonderful for every day use and yet you can jump in and set off on your travels at anytime in great comfort and safety. As specialists in classic car restoration and interiors it has given us the opportunity to demonstrate and improve the original specifications of the car, bringing it up to modern standards and comfort.
What is the vehicle’s accommodation capacity?
It is a comfortable five seater car with accommodation above – an electrical operated tent that sleeps two.
Who is your target market for the Discovery HC?
Somebody who wants an exclusive car individually tailored to their requirements, whether it’s groups or couples keen on expeditions or a family who loves adventures in a classic but updated vehicle.
How do you feel this vehicle compares to others?
Firstly, it is far more roomy and comfortable with more creature comforts, whilst offering a smoother ride. There is plenty of space, plus the boot door is bigger which makes it more practical and the all round visibility is better as the windows are bigger.
What equipment and facilities could one expect to see fitted as standard?
The standard spec for the Discovery HC is extensive and includes a high-end bespoke interior finish with leather Alcantara seats and a uniquely designed dashboard with double din sat nav and audio system. Plus, air-conditioning, luggage containers and a roof rack for plenty of storage makes this the perfect car for families.
Full standard spec includes:
- Front and rear LED light conversions (which improves visibility)
- 2 battery system
- Winch
- Air conditioning
- Compressed air pump
- Safe
- Separate power source for radio, lighter etc without ignition key
- 240 volt inverter
- USB and 12v chargers
- Luggage containers
- Roof rack
- Water and fuel containers
- Choice of colour
Optional extras:
- Retractable fridge freezer
- Pull-down slide for fridge freezer
- Full width rear drawers
- Ebersprecher space heater in the rear
- Solar panels
- 2-4 person tent
- CB radio
- Propulsion type:
- Full electric, or
- 300 Tdi Diesel Engine
Could you give me an overview of the level of mechanical overhaul that the Discovery HC will receive as part of the overall build?
Every part of the mechanics are renewed or restored so it is basically a new car. The cars will be offered with either Diesel, V8 petrol, LPG powered or full electric.
In terms of pricing and the overall package, where have you tried to position this vehicle in the market?
Slightly lower than our competitors as an entry point but very competitive compared to a modern Landrover.
Contact Richard on 07785 760 596, email richard.carp@icloud.com
Visit us at Lower Leigh Lane, East Knoyle, Salisbury SP3 6BZ.
Monday – Friday: 8am – 6pm. Saturday – Sunday: by appointment.
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