This month, we are catching up with James Evans of HIVE and Partners to find out what tips he would give people to looking to move home, prior to putting their property on the market.
PICTURED ABOVE: James Evans, Partner
What should you do before getting estate agents out for a market appraisal?
I believe that there are a few simple touches that can make the world of difference when selling. Try to get into the mindset of a buyer and be objective when looking at your own home, think how it is going to present both in photos and on viewings. Look to declutter rooms, not to the degree of making the house feel empty but leaving on display things that are visually pleasing such as freshly cut flowers. Outside, make sure driveways, decking and patios are swept, grass is cut, and the property is looking at its best.
Choosing an agent is always hard, what should sellers consider before deciding on who to use?
Making the right decision can ensure that the best price is achieved for your property, you should consider which agent is going to be able to commit the time and service required. At HIVE you will be dealing with just one experienced Partner who will look after you from valuation to completion and ensure continuity throughout. Have a look at the way agents you are considering present their listings, the quality of their photos and video content, where they will advertise your property and the experience of the agent that you will be dealing with.
What are the contractual agreements you have to consider when choosing an estate agent?
Firstly, I would advise against any up front or withdrawal fees that may be charged as your agent should be aiming to do the best possible job and only earn their fee once the deal has completed. You should be aware of any tie in period as if you were to be unhappy with your agent once
you have committed, you will not be able to instruct another until this time is up. If an agent is confident in doing a good job, then there should be no reason for them to tie you in for weeks on end. At HIVE there are no upfront fees and no lengthy contract term, we invest in marketing your property to ensure that a successful outcome is achieved in a reasonable timescale.
What are the marketing techniques a seller should expect from their agent?
Your property must be marketed in its best possible light and ensure every tool available is used to attract a suitable buyer. Presentation is key, which is why at HIVE we offer all our seller’s professional photography with no upfront cost. Our photographer captures the highest quality internal and external shots, drone footage and produces a fantastic video which will showcase your property to an exacting standard. We bring your property to life with a bespoke designed brochure, exclusive to your property.
Additionally, we ensure that we utilise print media, such as House & Lifestyle Magazine, to capture local buyers. Social Media is also important in the marketing of property, LinkedIn, Facebook and Instagram should all be utilised. We make sure we capture every possible angle to promote your property to the widest available audience.
Most properties are now listed via property portals, yet there are so many. Which should I be on and why?
There are many websites to advertise on so it’s important to consider where people will be searching to ensure that you reach as many potential buyers as possible. There are two main sites to consider; Rightmove.co.uk is a very well-known portal and offers useful features such as draw-a-search and school checker. When advertising on Rightmove your agent will be able to provide you with statistics about the marketing of your home, including how many searches it is appearing in and how many buyers are then looking at further details. Zoopla.co.uk is more widely used in and around London and with so many buyers moving down to the coast from the city it is essential that your property is advertised on this site as well.
Next month, Amy Hodgson will be giving some insight into what vendors should consider when they have their property on the market and how to negotiate that all important offer! If you are looking to sell your property in Dorset, please call the HIVE and Partners team on the contact details below.
CONTACT
T. 01202 122 002
E. sales@hiveandpartners.co.uk
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