In a market where property sells as soon as it hits the open market (if it makes it there at all!), buyers are forced to become more creative in their search for the perfect home. Getting the chain completed to exchange is difficult enough in normal circumstances, but when the supply of properties available to buy dries up, and the volume of transactions ‘in the system’ sits at unprecedented levels, getting to the final hurdle can be tricky. However, a new build can put you in the perfect position to top the chain and secure a quick house purchase.
Those who have perhaps never considered buying a new build are now investigating the option for the first time and they are liking what they see. Previously they’d fixed their minds that they ‘don’t buy new’ but in a mission to move, they’re opening their eyes to the possibility. Our clients have seen the market flourish in recent months as buyers seek to take advantage of the reduced stamp duty rates and also as people seek to move to new pastures perhaps due to changing work situations or as a result of life-in-lockdown in their current home.
As demand has grown homebuilders are working hard to keep up the supply. Building new developments takes time and things can only move so quickly, despite the drive of the developer and the demand of the buyer. The result is a huge rise in property purchased ‘off-plan’. Developers are selling developments before a single brick has been laid and for many perhaps evening learning how to offer off-plan sales effectively for the first time.
At Antler, we specialise in supporting homebuilders to sell property swiftly and at the best possible prices with off-plan sales strategies at the heart of our expertise. We’ve been working with increasing amounts of developers in the last six months supporting their need to sell off-plan and quickly to take advantage of the incredibly buoyant market. Our role is to help them to offer a well-considered process that works for them, but also supports the buyer.
“For buyers who have never purchased a new-build before, the prospect of then buying something they’ve yet to see can be a little daunting” explains Simon, Director at Antler. “Confidence in the developer is key and at Antler, we know this is achieved in a number of ways.”
PICTURED ABOVE: Bayview Developments, Salthaven – SELLING FAST OFF PLAN
Simon Jenns, Director at Antler
Excellent CGIs allow the potential buyer to envisage what their new home might look like and 3D plans give a better feel for the space offered compared to traditional flat floor plans. “Aerial CGIs allow the buyer to see the development in a different way, showing green space and their position within the development as well as even the situation of the development within the local area – perhaps even distance from the sea!” says Simon.
Westcoast Developments, Howarth Park
A well-considered and professional brand identity always helps to create confidence too. High-quality signage with the right messaging can attract potential buyers passing the area, particularly tourists at this time of year, and are a great way to get those initial enquiries for off-plan sales.
Juno, Infinity – SELLING FAST OFF PLAN
Building the dream for the homebuyer is always key, but when there is no sales office or show home demonstrating choices and extras can be difficult. Developers have embraced digital solutions to ensure the experience is as good as it can be, allowing the buyer to move ahead with confidence in their choices and selections.
Our advice to anyone looking for a new home, and quickly, is to explore the options that off-plan can bring, from the right developer who can support you in your purchase.
Developers, if you’re looking to provide an exceptional off-plan sales experience, we’d love to support you on your journey.
About Antler
Antler is a full-service marketing agency working exclusively in the property sector. By focusing on one sector we can offer the specialism and industry knowledge a house builder needs to achieve swift sales at the right price. You can trust us to take the lead or offer support to your internal team.
We work with organisations from across the property sector from local to national house builders through to regional estate agents and land consultants, to local authorities and housing associations. Our range of experience allows us to benefit from a wide range of lessons learned and makes us well placed to support house builders of any size, anywhere in the UK.
CONTACT
T. 01489 290290
E. info@antleragency.co.uk
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