Why paper beats pixels every time

We chat with our own Ross Stallion, Director of House & Lifestyle magazine about the power of local print advertising.

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House & Lifestyle magazine has been a trusted name in local media for years, and behind its success is the expertise of Ross Stallion. We sat down with him to explore the benefits of print advertising and understand why it stands out in a digital-dominated world.

Ross, in an era where digital advertising is everywhere, why do you believe print advertising is still effective?

Great question! Print advertising, especially in a trusted local magazine like House & Lifestyle, is powerful because it has a tangible presence. When people hold a magazine in their hands, they engage with it on a personal level. Unlike digital ads, which can feel fleeting, print ads linger and leave a lasting impression. Readers tend to trust and value the content in a reputable print magazine more than what they see online, where ads are often seen as intrusive.

You mentioned trust. Can you tell us more about how trust plays a role in print advertising?

Trust is everything in advertising. Studies show that people inherently trust print media more than digital because it feels more authentic and curated. Our readers pick up House & Lifestyle knowing they’re going to see quality, credible content, including ads. When a business advertises with us, it gains a sense of credibility by association, which can be crucial in convincing local customers to engage with the brand.

What makes House & Lifestyle magazine unique in the world of local print media?

House & Lifestyle stands out because we’re more than just a magazine; we’re part of the community. We feature local businesses, artisans, designers, and home improvement professionals who resonate with our audience. Every edition is carefully curated to reflect the unique lifestyle of our readers, making it the perfect platform for local businesses to reach people who value quality, style, and a sense of home.

Some say that digital advertising provides more data and analytics. How does print advertising provide value in comparison?

While digital offers click-through rates and views, print provides something equally valuable: presence and recall. Readers of House & Lifestyle spend time with our magazine. Our ads aren’t just glanced over; they’re seen repeatedly and in a trusted context. We offer longevity and impact, which data alone can’t capture. Plus, we often hear from our advertisers about the direct business they get from people who saw their ad in our magazine—proof that print leads to real results.

Can you explain how House & Lifestyle can actually help businesses close sales?

Absolutely. We provide a high-quality, locally-focused platform that helps businesses build credibility and trust, which are crucial for sales. Imagine a local reader considering a renovation—they see a trusted local contractor’s ad in House & Lifestyle. That ad can be the nudge they need to reach out and start a conversation. For many readers, seeing a business in our magazine legitimises it and makes them more comfortable moving forward with a purchase or partnership.

How does print advertising help businesses build long-term brand trust?

Print advertising creates an enduring brand image. When businesses consistently appear in House & Lifestyle, they become a familiar name that people recognise and trust. Over time, our readers start to see these brands as part of the community, which builds long-term loyalty. 

Being in print isn’t just about visibility; it’s about becoming a trusted voice that readers know will be there edition after edition.

What would you say to business owners who feel like online ads are cheaper and “get the job done” faster?

Online ads may be quick, but they’re often temporary. Print is an investment in brand-building. When you advertise with us, you’re aligning your brand with a publication that readers trust and spend time with. A single print ad can continue to resonate with a reader for weeks, even months. Plus, it’s an environment without the noise of online distractions. In many ways, the slower, more thoughtful impact of print can be more valuable than the immediate impressions of digital ads.

How do you ensure that ads in House & Lifestyle are of high quality and relevant to the audience?

We’re very selective about the brands and businesses we feature. Our magazine has a specific focus on home, lifestyle, and local quality, so we ensure our ads are in line with this ethos. Each ad is crafted to reflect the aesthetic and standard that our readers expect, which means it has a greater chance of resonating. We also work closely with advertisers to create content that feels cohesive with the magazine.

What kind of businesses do you think benefit the most from advertising in House & Lifestyle?

Our readers are homeowners, renovators, and people who love to invest in their living spaces and community. Businesses that cater to home improvement, interior design, local dining, and lifestyle services see great results with us. Our audience loves discovering quality local businesses they can trust. If you’re a brand that wants to be part of a customer’s journey to build their perfect home, our magazine is the perfect fit.

For a business considering its next advertising move, why should they choose House & Lifestyle magazine?

Choosing House & Lifestyle means choosing a trusted, respected local platform that brings genuine results. We offer businesses a chance to connect deeply with their ideal customers, who are ready to engage and invest in quality. Print advertising with us isn’t just about one ad; it’s about becoming part of our readers’ lives and their aspirations. If your goal is to build trust, create lasting impact, and truly reach your audience, there’s no better place than our magazine.

Ross Stallion makes a compelling case for the timeless power of print advertising. In House & Lifestyle magazine, businesses find not only an audience but a community that values local, high-quality brands.

To explore how House & Lifestyle magazine can elevate your brand, reach out to Ross Stallion and the team today. Whether you’re looking to build lasting connections with local customers, strengthen your brand’s reputation, or simply stand out in a trusted publication, we’re here to help. Let’s start a conversation about how print advertising in House & Lifestyle can become a powerful asset for your business. With our team’s expertise and a deep understanding of the local market, we’ll work with you to create an ad presence that truly resonates. Contact us today to discover the difference that impactful, community-driven print advertising can make for your brand.

CONTACT

Tel. 01202 287165

Email. [email protected]

Telephone House, 18 Christchurch Road, Bournemouth, BH1 3NE